NEW YORK--(BUSINESS WIRE)--Today, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively ...

In the world of Amazon advertising, every dollar counts. The right strategies can turn your ad spend into a powerful engine that fuels growth, drives sales and amplifies your brand visibility. Even so ...

Ads on Amazon have exploded, making it hard for brands to stand out on the platform. Rising prices have also made it more expensive to cut through the clutter. Four ex-Amazon ad sales managers ...

Since 2023, Amazon has been framing Alexa+ as a monumental evolution of Amazon’s voice assistant that will make it more conversational, capable, and, for Amazon, lucrative. Amazon said in a press ...

Sellers can now interact with an AI chatbot to generate ads that match their branding. Sellers can now interact with an AI chatbot to generate ads that match their branding. is a news writer who ...

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

A new adtech startup called Gigi wants to help brands with streaming TV ads on Amazon. The firm aims to make it easier for marketers to use Amazon Marketing Cloud, the e-commerce giant's data clean ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...