The question, once a whisper, has grown into a buzz: Will Amazon, in its pursuit of advertising dollars and dominance, soon embed ads within its Alexa voice assistant? The company’s recent moves ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

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Amazon is giving Prime members an automatic upgrade of its newest version of its AI assistant Alexa. Last year, Amazon ...

Amazon announced its long-awaited generative AI-powered Alexa Plus today, and it’s one of the biggest updates in the history of voice assistants. It can generate responses instead of simply repeating ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved ...

Amazon has also upgraded Alexa using AI so that the digital assistant can provide answers to queries based on user context. It also recalls previous chats and user preferences. However, the web ...