Amazon's Alexa Super Bowl ad was a hit during the big game. With guest spots from Gordon Ramsey, Cardi B, Rebel Wilson, Sir Anthony Hopkins and even founder Jeff Bezos, the ad impressed fans and ...

The question, once a whisper, has grown into a buzz: Will Amazon, in its pursuit of advertising dollars and dominance, soon embed ads within its Alexa voice assistant? The company’s recent moves ...

Since 2023, Amazon has been framing Alexa+ as a monumental evolution of Amazon’s voice assistant that will make it more conversational, capable, and, for Amazon, lucrative. Amazon said in a press ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

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