Ahead of Prime Big Deal Days next week, we got a firsthand look at fresh products across Amazon's 2025 hardware lineup.

Amazon's next-gen Alexa+ chatbot is now available in four new Echo devices and a bevy of Ring cameras. The company also ...

CNET got hands-on with the products Amazon unveiled ahead of next week's Prime Big Deal Days sale, from new Fire TV tech with Alexa Plus to the next generation of Echo speakers.

Biotech firm Metagenomi said it is using artificial intelligence chips from Amazon.com's cloud computing unit to power some ...

Amazon has seen the power and potential of Alexa+, its AI-powered smart assistant, and is now launching a raft of devices to ...

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As Amazon prepares to roll out Alexa+, brands face an urgent need to ...

The Boomic Smartwatch is on sale for just $30 at Amazon. Packed with features similar to premium watches, it's an incredible ...

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep.

Amazon's cloud computing service experienced a major outage Monday, disrupting many online services, including Snapchat, ...