Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based advertising across digital solutions directly lifts movie ticket purchases. In ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households. The new offering is ...

Roku (NASDAQ:ROKU) shares rose on Monday following the announcement of a new integration with Amazon Ads (NASDAQ:AMZN), granting advertisers exclusive access to the largest authenticated connected TV ...

Amazon Ads and Roku have announced a new integration that gives advertisers access to what they claim is the largest authenticated CTV footprint in the US, exclusively through Amazon DSP. The new ...

New exclusive partnership cements Amazon as Roku’s most addressable DSP for CTV activation Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest ...

NEW YORK--(BUSINESS WIRE)--Today, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively ...

Are you a cord-cutter? The last time my family paid for cable TV was in 2017. Since then, we have watched all our TV entertainment on streaming services. While some shows are still difficult to find, ...