Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...

Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product. Test deals are just starting to flow from Amazon’s ...

Amazon is unveiling two new value-added services to empower Delivery Service Partners to improve benefits for their drivers. A new academic program, Next Mile, provides drivers employed by ...

Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here's what you need to know to get started. Amazon’s Demand Side Platform (DSP) might not be the initial ...

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The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...