Amazon, Melania
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Melania, a documentary about the first lady and the days leading up to her husband’s second inauguration, took in a stronger-than-expected $7 million at US and Canadian theaters in its opening weekend,
By financial standards, the film is not a winner, at least not yet. The company that financed it, Amazon MGM Studios, still has a long way to go to break even.
Melania, Amazon MGM’s documentary about Melania Trump, is billed as a behind-the-scenes look at the once-and-future first lady in the 20 days leading up to the inauguration last year. While much has been written about what Melania is,
Amazon's week included a White House screening of the "Melania" documentary and another massive round of layoffs.
2don MSN
'Melania' Director Defends $75 Million Documentary Price Tag—Here's Why It's Raised Eyebrows
Amazon spent $40 million for the rights to “Melania” at auction, and reportedly spent an additional $35 million on the marketing and theatrical release, an unusually high spend for a documentary.
Amazon reportedly put its staff in a tough position over its expensive documentary about First Lady Melania Trump, with the New York Times reporting workers were threatened with termination if they refused to work on the film for political reasons.
Melania Trump's Amazon documentary, 'Melania,' promises to pull back the curtain on the first lady's life amid her husband's presidency