Amazon is expanding Alexa's new AI powers outward, as both Prime and other Amazon users may now access Alexa+ on the web for all sorts of prompts.

Amazon is rolling out Alexa+ more widely, adding browser access, deeper Fire TV integration and auto-upgrades for some Prime ...

Did you just get an unwelcome Amazon Alexa Plus upgrade? Find out why it happened and how to revert back if you don't like it ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

BMW is turning its cars into rolling AI companions, not just connected appliances. By bringing Amazon’s new Alexa Plus into its next generation of vehicles, starting with the 2026 BMW iX3, the company ...