Following rivals Disney, Netflix and Max, Amazon Prime will introduce ads to its streaming service early next year.

Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally.

Amazon's introduction of Alexa+ and increased advertisements on Echo Show devices have sparked backlash from Prime subscribers, who expected an ad-free experience.

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Amazon’s highly profitable ad business could double in revenue to over $140 billion by 2030, according to a recent report ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

Amazon Prime Video users may see an increase in ads while streaming videos on the platform sometime later this month. A new report suggests that Amazon will increase the ad load on Prime Video to ...

Did you just get an unwelcome Amazon Alexa Plus upgrade? Find out why it happened and how to revert back if you don't like it ...