The upgraded assistant is free for Prime members, while others need to pay $19.99 a month.

Amazon opens Alexa+ to everyone in the U.S. The AI feature is free for Prime members across devices, and free for everyone on mobile and web.

Since Amazon Prime came on to the scene in 2007, shoppers became accustomed to an online shopping experience that was nearly as irresistibly fast and convenient as walking into a brick-and-mortar ...

Amazon has announced that Alexa Plus is leaving early access and is now generally available to US users. The corporation is now offering three ways to access the enhanced Alexa: Alexa Plus with Prime: ...