Amazon Prime Day saw mixed results: initial sales reports were disputed, final growth was estimated to be modest (4.9%), and web traffic declined. However, consumers showed strong purchase intent, ...

Generative AI applications are reshaping digital shopping behaviors, which threatens Amazon's e-commerce dominance and advertising revenue, as they direct traffic to non-Amazon retail sites. “Traffic ...

As retail media networks (RMNs) continue to expand, marketers are facing an increasingly complex landscape. With more than 200 RMNs now out there, each operating differently with unique requirements, ...

The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands ...

Introduction In today’s fast-paced retail environment, margins are under constant pressure. Rising shipping costs, fluctuating order volumes, and growing consum ...