Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, ...

For years, Amazon has been stealing search share from Google. Now the company is doubling down on its reputation as the best place to start any online shopping journey with a new feature that will ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers ...

Amazon, in its announcement blog, notes that this new AI shopping tool enables customers to create a personalized and conversational search experience. You can input text prompts in the search bar ...

Lens Live is the e-commerce retailer’s latest discovery-focused feature, part of a strategy unveiled last year by Amazon CEO Andy Jassy to “reinvent” customer experience with generative AI. The basic ...

It seemed promising when Amazon’s shopping chatbot suggested gifts of “page-turner fiction” for a buddy who enjoys beach travel and reading. But instead of the ...

Amazon is testing a feature that allows its search results to show select products it does not sell with links out to the brand’s website, the retail giant announced last week. Tapping a “See More” ...