From Conversations To Action: A Practical Roadmap To AI-Driven Analytics

The frameworks act as bridges, enabling insights to flow freely between analytics tools and operational platforms. A query ...
HR Dive

HR analytics roles on the rise, with salaries reaching $122K, LinkedIn says

HR jobs are among the top 25 fastest growing positions in the U.S., according to a Jan. 18 LinkedIn report. Human resources analytics manager holds the No. 2 spot, just behind head of revenue ...
Search Engine Land

Google Analytics 4 integration now available for Ads Manager

Advertisers will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports. Google recently announced that web data reporting will be supported ...
The Marshall Project

Len LaCara Joins The Marshall Project as Strategic Analytics Manager

Veteran journalist and analytics expert Len LaCara joins The Marshall Project as its first-ever Strategic Analytics Manager, a role designed to deepen the organization’s understanding of audiences and ...
Search Engine Land

GA4 for B2B: How to track events and conversions

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...