In a move that will more than double its market reach, Ancestry announced Wednesday that it will immediately start selling its signature DNA test kits in 54 new markets across five continents. The ...

Home DNA tests are an accessible way to gain an extensive understanding of your heritage, family history and diaspora. Tests are becoming increasingly affordable and genetic databases are expanding ...

When we first wrote this article, it compared 23andMe and Ancestry. Since then, 23andMe has experienced a data breach, a subsequent lawsuit, board members' resignations and layoffs amidst financial ...

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...

DNA testing platforms like Ancestry.com and 23andMe are transforming the way families approach fertility treatments, donor conception, and family dynamics. Originally intended to trace ancestry, these ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American As store-based distribution of genetic health ...

If you're thinking of taking an ancestry DNA test as "a bit of fun", experts warn there is the risk of uncovering more than you bargained for.

This transcript was prepared by a transcription service. This version may not be in its final form and may be updated. Zoe Thomas: The Wall Street Journal's recent Women in the Tech Industry Event ...

(Reuters) -23andMe on Sunday filed for bankruptcy in the U.S. after struggling with weak demand for its ancestry testing kits and a 2023 data breach that damaged its reputation. The company's shares ...

Rose Brystowski, 68, had a choice to make. Others might have found it difficult. She found it easy. Brystowski, of Oak Park, Michigan, wasn't about to let her genetics forfeit her future. Doctors cut ...

But instead of rejecting members who get contrary results, Donovan said, the conversations are “overwhelmingly” focused on helping the person to rethink the validity of the genetic test. And some of ...