Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...

Anchor text is the text used when linking one page to another page (or one site to another site). For example, when using the words “click here” to link to another page, the words “click here” are the ...

Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines understand what the linked page is about. But not all anchor text is ...

Google’s John Mueller answered a question about the best anchor text to use for internal, inbound and outbound links. His answer covered a wide range of linking scenarios. What’s the Best Practice for ...