At Google’s core is advertising, so it comes as little surprise that the company used its I/O developer conference today to announce a raft of changes heading to its various ad products. First up is ...

These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

Google will unveil a new campaign type designed specifically for app marketers at Google I/O, the company’s annual developer conference, which kicks off Thursday. Dubbed Universal App Campaigns ...