Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

Reportedly, some users on iOS 26.3 beta are seeing sponsored App Store results without the usual blue background, making ads ...

Starting in July, ads in the App Store's Today tab will have a more compact design and be fully visible without any scrolling. The new ad format will include the app's icon, name, and subtitle, along ...

Sponsored apps will no longer be limited to the top slot, with Apple adding more ad placements further down App Store search ...