App Store optimization (ASO) and Apple Search Ads (ASA) are potent tools for promoting apps that can significantly boost conversion rates. Every prospective user encounters an app’s page in the App ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating ...

PORTLAND, Ore.--(BUSINESS WIRE)--As organizations rush to adopt AI, a data-driven focus is foundational — not only to fuel better AI, but to avoid sacrificing long-term customer value for short-term ...

App store optimization (ASO) is designed to help your app rank higher organically in app store search results, increasing its visibility and downloads. However, just as SEO strategies differ for ...

For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of all digital time is spent on mobile. About 85% of that time ...

Launching an app is only the first step toward success. The real challenge lies in making it visible among millions of competitors. This is where an App Store Optimization Agency becomes essential. By ...

Airship has acquired app store optimization specialist Gummicube for an undisclosed sum. Combining Airship and Gummicube makes sense, says Airship CEO and President Brett Caine, because marketers want ...

SplitMetrics has acquired Austria’s App Radar in a seven-figure deal to boost the growth of mobile apps. App Radar is an app marketing and analytics platform. The strategic collaboration positions ...

Optimised app icons can attract up to 25% more users with some apps seeing even higher Tap-Through Rate (TTR) increases. This is according to new research from global software company SplitMetrics ...