Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

The big picture: Apple has announced plans to increase the number of ads shown within App Store search results. Currently, the App Store displays a single sponsored result at the top of the search ...

Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will ...

Discover how ChatGPT’s growing app ecosystem is reshaping app discovery and user acquisition for developers and growth teams.

iPhone and iPad owners using the Search option in the App Store will soon see ads appearing at the top of results. From October 5, whenever an iOS user enters a keyword in the App Store’s search box, ...