Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful ‌Apple One‌ logo ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

Following Apple's one-line announcement earlier today that Apple TV+ is being rebranded as simply Apple TV with a "vibrant new identity," the first hints of that vibrancy have appeared in the latest ...

As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...