To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...