Forward-looking: Apple's in-box iPhone software update service is nearing completion. First detailed back in October, the proprietary system – now apparently dubbed Presto – allows Apple to update the ...

When customers receive their iPhone 16 series models from this Friday, Sept. 20, they can excitedly, perhaps, open the boxes on their new purchases. But someone has beaten them to it and it’s not one ...

Apple enthusiasts got a treat today as a new unboxing video surfaced online, showcasing the upcoming 14-inch MacBook Pro powered by the highly anticipated M4 chip. The video, shared by the Russian ...

Apple wants to make the buying and unboxing experience of its devices a little more seamless. A few patents have popped up over the past few days related to how Apple displays products in the Apple ...