Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Authentic leaders don’t just talk about values— they live them.

If your company has developed a set of core principles, you must ensure your team truly understands and lives by them. It’s not enough to simply list these values in a handbook—they need to be woven ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

When hiring for leadership, superficial perks like bean bags and kombucha won’t ensure success. Instead, aligning leadership with core company values can foster innovation and collaboration and make ...