Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming ...

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

The Apple TV app can be installed on most Roku devices, which gives you access to premium shows on the Apple TV+ subscription ...

Apple's streaming service competes with the likes Netflix, Disney, and Amazon Prime. Here's how to watch, what to watch, what ...

Apple is rebranding its Apple TV+ streaming service, giving the platform a “vibrant new identity” as, simply, Apple TV. The ...

Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

Apple has dropped the “plus” from its streaming service, rebranding Apple TV+ as Apple TV. The change, revealed in an ‘F1’ ...

Apple TV+ has officially dropped the “plus,” rebranding its streaming service as Apple TV in a quiet but notable shift ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

Protecting electronic devices is a priority for most people, and Apple has come up with a plan to help its customers do just that. The tech giant unveiled its new AppleCare One service on July 23, a ...

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