Apple is undergoing some staffing changes that include the elimination of social media support staff. As a result, Apple will soon no longer provide customer support through X/Twitter, YouTube, and ...

Apple this week stopped providing human technical assistance via direct messages on X, formerly known as Twitter, in a shift away from social media support. As of October 1, customers who send a ...

A limited number of Apple support staff are reportedly using an internal AI tool to help answer customer questions. The tool is reportedly known as Apple Ask. The ChatGPT-style tool lets advisors ...

We've been seeing signs of an upcoming chatbot-based support feature in the Apple Support app, and it turns out it's already in testing. Some iPhone users have access to an early preview of the ...