It's basically the grandmother of all beauty techniques: Smiling to find the apples of the cheeks.

Proper brush placement balance and define your features. Getty Images Blush has always been a makeup staple, but with what seems like thousands of blush application videos swirling around TikTok, ...

Truthfully, I was never much of a blush girly until the blush renaissance of the TikTok age. I've come to learn that when blush is done right, it adds dimension to the face and a warm, natural-looking ...

From the nearly fluorescent blushes of the late 80s, to the pinching of checks at the turn of the 19th century, a blush on the cheeks has been something makeup wearers through history have used to ...

“Liquid blush is a fluid, gel or cream blusher designed to melt into the skin, giving you a natural, healthy flush," says ...

Beyond adding a rosy color that complements your skin tone, blush can be a useful tool in enhancing your natural features, with different techniques ideal for round, square, heart-shaped, and more ...

Leslie Mann's makeup artist Jillian Dempsey shares the secret to applying color on your cheeks in *just* the right way. Applying blush can feel like a serious Goldilocks situation. Put on too little ...

Not many TikTok beauty trends are aimed at women over the age of 40. That’s just my personal opinion, and I should add the caveat that I adore TikTok beauty trends, but they mostly just make me wish I ...