Outstanding reliability is just one of the reasons why we fall in love with our Apple products. But unfortunately, everything goes wrong from time to time. That’s why we have the Genius Bar. Did you ...

Now that all the hoopla surrounding the Apple Watch's debut has settled down, with Apple now directly selling the smartwatch in its retail stores, the company has made a similar change to its policies ...

One of Apple’s most important characteristics is the way it deals directly with customers. Step into an Apple Store, or visit the company’s online store, and you’re immediately struck by the same ...

Apple will reportedly require you to make an in-store appointment to buy the Vision Pro headset when it launches next year. This is the same strategy the company employed for the Apple Watch launch in ...