“This lack of discrimination held true regardless of how assertive the language was in the advice provided.” THIS IS STRATEGY , A SERIES PACKED WITH ACTIONABLE TIPS TO HELP YOU MAKE THE MOST ...

The study found that when women employed assertive language, their advice was just as likely to be followed as the men’s advice, and the gender gap disappeared.

Setting boundaries, being mindful of tone and body language, and avoiding anger and defensiveness are all paths to becoming more assertive. Some people seem to effortlessly command respect at work ...

So-called weak language is an unappreciated source of strength. Understanding why can explain a lot about the way women acquire power and influence — and how men do, too.

Everyone is familiar with the concept of assertiveness: the sweet spot between aggressive and passive communication characterized by direct, respectful conversation.Yet few can accurately gauge just ...

When it comes to assertive communication, body language is everything. That means adjusting your posture, speaking clearly, and working on your handshake — all of these small changes boost your ...

Language assertiveness intensifies whatever is being said (Grinstein and Kronrod 2016) and indicates the refusability of a request/command (Brown and Levinson 1987). The construct can help explain ...

Language assertiveness intensifies whatever is being said (Grinstein and Kronrod 2016) and indicates the refusability of a request/command (Brown and Levinson 1987). The construct can help explain ...

In the study, 196 participants in the US were shown posters designed as part of a campaign to reduce consumption. One group saw an assertive poster demanding they stop shopping to help the ...