As technologies become obsolete, the brands behind them have to adapt or die. Take Kodak, the long-dominant camera film company that has pivoted to pharmaceuticals. Sometimes brands evolve what they ...

Phoenix entrepreneur Napoleon Smith III is behind the reboots of other brands including "Teenage Mutant Ninja Turtles" and "Captain Kangaroo." The idea for an Atari-themed hotel brand came from ...

PHOENIX — A group of developers confirmed on Monday their plans to open Atari-branded hotels with e-sports studios, video games bars, restaurants, and themed rooms in at least eight cities in the ...

GSD Group and Gensler have revealed their concept art for the upcoming Atari Hotels that are set to open in Las Vegas, Nevada and Phoenix, Arizona, and they look like something pulled out off a ...

Atari was once the biggest name in gaming, but it has died multiple times since it reached its zenith in the early 1980s. But nothing from that era stays dead — not if someone can mine it and resell ...

Atari is set to build eight company-branded hotels across the US, with the first launching later this year in Phoenix, Arizona. These hotels are said to "combin[e] the iconic brand with a ...

Of all the things we expected Atari to tell us they might be working on in 2020, a chain of hotels with their own logo and branding was not on the list. This morning the company announced the company ...

“Our hope is that you come in and never want to leave because there’s a lot of interaction,” said an executive behind the project. By Derrick Bryson Taylor Atari, the brand known for pioneering video ...

Atari will soon merge gaming arcades with hotels across the United States, creating its own Atari-branded resorts that offer everything from classic gaming to VR. Today Atari announced a rather ...

When people think of hotels, they think of things like semi-comfortable beds, teeny-tiny shampoos, minibar snacks that cost roughly as much as an asteroid made of platinum, and of course, Pong, ...

The one and only Atari has made great strides in the video game industry from iconic consoles and games under their belt. Which begs the question of what's next for this company. The answer is a ...