Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

The team at Audience Group looks far beyond 2021 and considers the year 2030 – how can marketers analyse the possibilities and shortfalls of this imagined future in order to focus their efforts and ...

The attention economy stokes conflict, turning social media platforms into merchants of hate. One part of this dynamic concerns upsetting stories that get to the top of the feed. But why does ...