Plot Projects launches Attribute; a new product enabling marketers to connect any mobile marketing efforts to brick-and-mortar visits PR Newswire AMSTERDAM, October 18, 2017 AMSTERDAM, October 18, ...

Plot Projects, a location data and marketing technology provider for mobile apps based in Amsterdam, The Netherlands, has rolled out a new product enabling marketers to measure the lift in dwell-based ...

BOSTON, MA / ACCESSWIRE / December 9, 2024 / Marketing professionals and measurement experts from across the industry have joined M-Squared to create the only one-stop shop for advanced attribution ...

Attribution is not a new problem. The desire to quantify the influence of marketing in terms of sales can likely be traced to early market days of the Roman Empire. Yet over the last several years, ...