Such a model would build neatly on the carmaker’s legacy of Quattro models and tap into a highly profitable part of the market in which Audi was unrepresented, ex-Audi design boss Marc Lichte had said ...

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. We’re huge fans of ...

Audi does not see plug-in hybrids as a transitional technology to be quickly made redundant by fully electric vehicles. Instead, the German automaker is suggesting that it sees them as the future of ...