Today’s martech stacks are both multi-tool and multi-channel. Marketers across every industry have a diverse set of technologies and strategies at their disposal. That’s a good thing, of course. It ...

BERLIN and SAN FRANCISCO and SEOUL, South Korea, Jan. 25, 2018 (GLOBE NEWSWIRE) -- AppLift, a leading mobile ad tech company, today announced the addition of Audience Segmentation via a rule-building ...

With online still only getting on average one to three percent of media dollars - even in an integrated advertising campaign - you might think that the prospects for Internet marketing have changed ...

ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help ...

Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...