NEW YORK--(BUSINESS WIRE)--Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the efficacy ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Cambridge Audio’s new logo tweaks their look but keeps the Made by Music soul intact. Same great hi-fi, just a fresh haircut—no drama needed. Cambridge Audio has been crafting audio gear in London ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

Sonic branding has been growing in ubiquity over the last few years, as more and more brands come to appreciate the importance of recognisable audio. Indeed, these days, some of the best logos are ...

In 2019, Dmitri Siegel, VP-global brand at Sonos, was gearing up for the high-def audio company’s launch of Sonos Radio — which debuts today. It provides over 100 streaming options from 60,000 ...

SAN FRANCISCO--(BUSINESS WIRE)--THX Ltd., a world-class high-fidelity audio and video tuning, certification, and technology company, and creators of the iconic Deep Note audio logo and movie trailers, ...