At one point the television was the closest thing to making viewers feel they were physically experiencing something from their couch. Today augmented reality has given companies the ability to put to ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Technology surrounds us, and so do questions about the readiness of our students to step into future job markets that have ever-increasing demands for technical competencies — and application ...

There's one technology that excites Apple CEO Tim Cook more than others: augmented reality, or software that lets you see virtual objects in the real world, either through a smartphone's camera or one ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

Researchers found that people's interactions with a virtual person in augmented reality, or AR, influenced how they behaved and acted in the physical world. As major technology firms race to roll out ...