Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

NEW YORK, Nov 16 (Reuters) - Meta's (META.O), opens new tab head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about ...

Google has consolidated teams working on augmented reality and has big plans for a new software platform it's shopping to partners.

We’re well past the revelation that automakers are software companies. But as the industry deepens its software roots, firms are still figuring out which upgrades they’ll charge for — and what folks ...

Feb 26 (Reuters) - Apple AAPL.O has filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office's refusal to grant trademarks covering the company's augmented-reality ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

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OKLAHOMA CITY--(BUSINESS WIRE)--Xironetic (chiro-net-ik), an early-stage healthcare technology company, today announced its IntraOpVSP™ augmented reality (AR) visualization software for complex ...

AUSTIN, Texas--(BUSINESS WIRE)--Emerson (NYSE:EMR) today introduced augmented reality (AR) technology to its Plantweb™ Optics asset performance platform, delivering enhanced access to real-time ...

One area where generative AI tools have shown real potential is assisting developers in creating software, as well as the testing platforms and documentation that go along with it, according to a new ...

DETROIT — No auto show? No problem. The coronavirus pandemic is prohibiting consumers from getting an in-person look at Ford Motor Co.'s newest vehicles through elaborate show displays, so the ...