Fashion brand Guess has been taken private by the rapidly expanding Authentic Brands Group, as the company continues to ...

The digital age has changed how consumers see brands — today, in addition to the product itself, there is an expectation that the organization delivering that service is authentic, transparent and ...

Did you try to be more authentic this year? Were you trying to figure out what "authentic" even means? Either way, you weren't alone: It's Merriam-Webster's word of the year for 2023, an annual ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. We’re living in a very different world. Just since Covid, many ...

Opinions expressed by Entrepreneur contributors are their own. Every entrepreneur must learn how to effectively connect with customers. Essentially, connected customers tend to be more loyal, ...

Matthew Baldwin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Fake it till you make it? Terrible advice when it comes to building your personal brand! There is a misconception that personal branding is all about crafting a curated image of ourselves, and it is a ...

Are you living a truly, genuinely, honestly, and fully authentic life? There is only one correct answer to this question. In recent years, being authentic has become a term to describe not just works ...