Proforma, the $500 million technology and business success leader, is preparing for the launch of its proprietary ProSuccess insights module. ProSuccess was developed within Proforma’s proprietary ...

Having shaped outreach strategies for various brands, I’ve seen automation transform sales into a science. Automation amplifies your reach, but it’s not a set-it-and-forget-it solution. High response ...

Sales can often feel like a juggling act—balancing lead research, crafting personalized outreach, and following up across multiple platforms, all while trying to stay organized and efficient. If ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a ...

What if your sales team could skip the tedious grunt work of finding and contacting leads, and instead focus entirely on closing deals? Imagine an AI system that not only identifies potential clients ...

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while ...