Sales can often feel like a juggling act—balancing lead research, crafting personalized outreach, and following up across multiple platforms, all while trying to stay organized and efficient. If ...

What if your sales team could skip the tedious grunt work of finding and contacting leads, and instead focus entirely on closing deals? Imagine an AI system that not only identifies potential clients ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a ...

Proforma, the $500 million technology and business success leader, is preparing for the launch of its proprietary ProSuccess insights module. ProSuccess was developed within Proforma’s proprietary ...

The best POS system will vary based on your needs and the customer experience you want to provide. Here are 15 important features to look for.