Lifetime value (LTV) is a significant metric that helps estimate the growth of a company. By comparing LTV to customer acquisition cost, the results can help make crucial decisions. This might include ...

Imagine that your home is destroyed in a fire. As you start the process to rebuild your life, a hard reality settles in: Your insurance coverage falls short of replacing your lost personal property.

For some reason calculating the value of SEO is not simple or standard. Organic Search is the largest driver of traffic to websites and SEO is the work of improving and increasing traffic from this ...