WESTWOOD, Mass.--(BUSINESS WIRE)--Intentsify, a global provider of B2B intent data and signal-based marketing solutions, has been named a Leader in The Forrester Wave™: Intent Data Providers For B2B, ...

NEW YORK--(BUSINESS WIRE)--Bombora, the leading provider of B2B data solutions for brands, agencies and publishers, today announced an integration with Audigent, a part of Experian and a leading data ...

Moving into a cookieless marketing world in 2024 will pose challenges to brands across industries, and B2B marketers are no exception. In fact, given the ongoing digital transformation requirements of ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

New types of data from a range of sources are transforming how marketing and sales teams reach customers, but they also present a distinct new challenge: information overload. In the past few years, ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ready to buy. The post Why B2B marketers need to be using financial media ...

HubSpot, the Boston-based marketing software maker and CRM platform, announced today it’s acquiring the B2B data provider Clearbit to enhance its platform with third-party company data spanning ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. By now, everyone has heard ...

In this guide, we explore the top B2B contact database providers that can help you collect and manage reliable and accurate business data. B2B database providers are companies that offer a range of ...

Gone are the days when retailers relied on spreadsheets, emails and phone calls to offload customer returns and excess inventory into the secondary market. Today, the process of how this type of ...

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...