Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

B2B renewals are won or lost 180 days before the contract expires. Dow serves as the gold standard for linking experience to commercial growth.

Many B2B organizations excel at customer experience (CX), but most don’t apply the same discipline to the buyer experience – the pre-purchase part of the customer journey. It’s an often-overlooked ...

With the extensive digitalization of B2B sales channels, effective customer experience (CX) has emerged as a fundamental factor of successful transformation and a significant point for gaining ...

AUSTIN, Texas--(BUSINESS WIRE)--BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the launch of its new B2B ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As a B2B marketer, I love comparing B2B and B2C customer experiences – ...

This episode of the Marketing Smarts Live Show delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into ...

As B2B commerce continues to rapidly transform, procurement professionals’ expectations are higher than ever. They want fast, efficient and flexible buying experiences, a variety of product categories ...

NEW YORK & CHICAGO--(BUSINESS WIRE)--As today’s business-to-business (B2B) buyers are increasingly adopting digital throughout every stage of the customer journey, expecting engaging, seamless, and ...

When it comes to delivering consumer goods, brands and retailers strive to meet ever-higher expectations of service excellence. Now those standards are filtering into the business world as well. B2B ...

The ecommerce industry is booming in the B2C channel and, as a consequence, B2B buyers expect to receive the same experience and easily order goods online. However, for many B2B businesses, online ...

This new Showpad report, “The New B2B Buyer Experience,” features exclusive new data to help you transform your sales team and prepare them for the future. B2B buying is changing, with longer paths to ...