As the resident “Lead Analyst” within the Propolis service, I’ve been working with the B2B Marketing organisation for many years now. Launched in March 2021 as an exclusive digital community for B2B ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

SourceForge tops our list as a powerhouse platform for software vendors. Why SourceForge? For starters, it boasts enormous traffic – over 20 million monthly visitors actively searching for software ...

Are you a print subscriber? Activate your account. By Parker Herren - 10 min 20 sec ago By Bradley Johnson - 29 min 35 sec ago By Tim Nudd - 1 hour 52 min ago By Jon Springer - 4 hours 22 min ago By E ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

TikTok has evolved from a popular social media platform for Gen Z into a powerful marketing tool for businesses. The introduction of generative AI features, including TikTok's Symphony products, has ...

In modern B2B marketing, we invest a great deal of time and budget crafting messages and delivering them to our audience segments, but one of the best strategies to generate leads and win new business ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

B2B SaaS teams (business-to-business software-as-a-solution) are expected to do it all, from team management to scaling content production, all while working with limited bandwidth. The pressure to ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

B2B decision makers do not like most marketing content. Picture this: You’re a content marketer at a fast-growing technology services firm. Your desk is littered with studies, notes from your last few ...