I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

With today’s omni-channel commerce landscape, B2C companies are often also B2B, and vice versa. This crossover in business models is a fruitful strategy, as it allows for increased revenue streams and ...

B2B marketing has typically been considered the rationally-driven, less glamorous cousin of B2C marketing with its inclination for high profile, often emotion-led communications. B2B marketing’s cause ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

This article was written before COVID-19 became a global pandemic. As the virus continues to spread, the priority for everyone must, of course, be on staying safe and well. Yet there's also no ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

New Delhi: India’s TV business was built on a B2B-to-B2C chain. Broadcasters sell content to multi-system operators (MSOs), direct-to-home (DTH) platforms and local cable operators (LCOs), who then ...