LONDON--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to gather faster ...

Companies today won't grow by optimizing static positioning. They must build a system that versions as fast as the product evolves.

Forrester’s 2026 B2B Marketing, Sales, And Product Predictions: B2B Companies Will Lose More Than $10 Billion Because Of Ungoverned Use Of Generative AI According to Forrester’s (Nasdaq: FORR) B2B ...

9 out of 10 startups fail. Only a few exceptions will turn their idea into an extraordinary business that creates tremendous value and hits product-market fit. The right product execution is the ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

It might initially seem difficult to build great, lovable products for users employed at other organizations, but with the right strategy, it is an art you can enjoy. The Fast Company Executive Board ...

Product-led growth (PLG) is defined by VC firm OpenView as “a growth model where product usage drives customer acquisition, retention and expansion.” This is a major shift from growth driven by ...

Business-to-business (B2B) suppliers have "severely" limited themselves by using B2C (business-to-consumer) practices to understand customer needs, writes author Dan Adams in his book New Product ...

The firm has grown from 100 to 650+ employees in just three years. It has opened new offices in Montreal and Vancouver and is now building a suite of insight services solutions to provide investment ...

Yoav Kutner is a Founder and CEO of Oro Inc., the company behind OroCommerce and OroCRM. Prior, he was the CTO and Co-Founder of Magento. Despite the increasing popularity of e-commerce, many ...