A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

FedEx (FDX) earns a Buy rating, driven by a strategic shift toward premium B2B verticals and robust cost reduction programs.

What is a B2B Loyalty Program? B2B loyalty programs (or B2B rewards programs) are customer retention solutions with specific features and loyalty logic designed to help businesses establish brand ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

In recent days, FedEx has highlighted growing momentum in premium business-to-business shipping, winning contracts such as ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B ...

TORONTO, ON--(Marketwired - Dec 1, 2015) - Finally, something B2B sales executives, front-line sales reps and marketers can agree on: B2B companies are more likely to achieve their revenue goals when ...

At B2B Summit North America, award recipients will share how they fueled organizational performance through alignment, customer focus, and innovative best practices At B2B Summit, ROI honorees will ...

Enable, a startup selling access to a platform that helps business-to-business (B2B) companies manage their rebate programs, today announced that it raised $94 million in an oversubscribed Series C ...