A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

Vereigen Media’s insights indicate that the buying group-focused ABM performs best when it combines precision targeting with ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B ...

Enable, a startup selling access to a platform that helps business-to-business (B2B) companies manage their rebate programs, today announced that it raised $94 million in an oversubscribed Series C ...

AI Is Loud. Email Is Louder.” webinar takes place February 12, 2026 helping B2B marketers strengthen deliverability, ...

FedEx (FDX) earns a Buy rating, driven by a strategic shift toward premium B2B verticals and robust cost reduction programs.

ROI Rocket selects Qualtrics Edge Audiences as its synthetic panels partner; Qualtrics selects ROI Rocket as B2B data provider for Edge Audiences' Synthetic AI model DENVER, Jan. 15, 2026 /PRNewswire/ ...

Expedia's B2B business has penetrated international markets through partnerships that its consumer businesses have been unable to reach. Competitors are watching and are trying a similar tack. Is ...

Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly ...

B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. The report was ...

EVANSTON, Ill., May 24, 2022 /PRNewswire/ -- UniformMarket, the Illinois-based leading SaaS eCommerce platform for fast-growing B2B businesses in the uniform, medical equipment, footwear and apparel ...