As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process. The pandemic has had a profound impact on the business-to-business (B2B) ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

It’s almost 2022, and that means the debate is over: We know that deals are won and lost based on customer experience. With that level of certainty, the perception gap of customer experience between ...

Opinions expressed by Entrepreneur contributors are their own. It’s easy for sales teams to focus on small businesses. There are plenty to pitch, and they’re less intimidating to approach than large ...

Marketing Strategy - Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in ...

CARLSBAD, Calif., Feb. 02, 2026 (GLOBE NEWSWIRE) -- ValueSelling Associates, Inc. has been named a 2026 Training Industry Top ...

The market competition is tough, so you need a qualified sales professional who can clinch a great deal for you. To make things easier, the services from the field sales recruitment agency will help a ...

Once a trend leveraged primarily by B2C organizations, social selling has grown into a tactic that is helping B2B marketers and sales people with their lead prospecting, nurturing and qualification ...

Apollo.io, which is developing sales intelligence and engagement software for business-to-business companies, brought in $32 million in Series B funding to continue with its go-to-market acceleration ...

Susan LaPlante-Dube is a Principal at Precision Marketing Group, a B2B marketing agency focused on helping clients drive revenue. To continue reading this content ...