Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

SMB and mid-market B2B firms that want to launch an employee advocacy program quickly, larger organisations that prefer a ...

As businesses gear up for the competitive landscape of 2024, B2B sales teams are recognizing the crucial need for advanced tools to propel their sales performance to new heights. Success hinges on the ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By ...

In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult to ...

The pandemic and emergent technologies are transforming the future of work. LinkedIn’s Penry Price writes about how B2B brands can leverage existing tools in order to remain ahead of the curve. People ...

LinkedIn’s 2020 State Of Sales revealed that 76% of B2B salespeople cite technology as “critical” or “extremely critical” to closing deals. In other words, the platforms and tools you use to interact ...

In today's highly competitive business environment, achieving business success comes down to the steps an entrepreneur takes in the early stages. For the B2B space in particular, the right ...

LinkedIn is doubling down on its business-to-business (B2B) marketing efforts by launching a suite of tools -- including the “CMO Scorecard,” the “B2B Index,” and the “B2B Leaderboard” -- that aim to ...

B2B DecisionLabs, the research and advisory arm of Corporate Visions, released a new B2B analyst model that features science-backed studies validated by field experiences. The model’s goal is to ...

B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to ...