Name any part of the customer journey, like onboarding, support, retention and upselling, and it’s pretty much guaranteed that you’ll find a B2B customer management tool for it. But with so many tools ...

The pandemic and emergent technologies are transforming the future of work. LinkedIn’s Penry Price writes about how B2B brands can leverage existing tools in order to remain ahead of the curve. People ...

SMB and mid-market B2B firms that want to launch an employee advocacy program quickly, larger organisations that prefer a ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

As businesses gear up for the competitive landscape of 2024, B2B sales teams are recognizing the crucial need for advanced tools to propel their sales performance to new heights. Success hinges on the ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

B2B eCommerce is growing at a phenomenal rate. By 2027, the global industry will be worth $19 trillion, just short of the United States’ total annual economic output. With over four-fifths of B2B ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By ...

There has been no shortage of change recently at Alibaba. The Chinese-based ecommerce powerhouse split into six units earlier this year and saw former chairman and CEO Daniel Zhang take a step back ...

LinkedIn’s 2020 State Of Sales revealed that 76% of B2B salespeople cite technology as “critical” or “extremely critical” to closing deals. In other words, the platforms and tools you use ...

Shopify is integrating more B2B tools into its Shopify Plus platform. It's a "significant" move that could help Shopify attract and keep bigger online brands. It's also a sign that purely ...

LinkedIn’s 2020 State Of Sales revealed that 76% of B2B salespeople cite technology as “critical” or “extremely critical” to closing deals. In other words, the platforms and tools you use to interact ...